Project Overview
The Aurorash Creative Agency project focused on building a distinctive brand identity through a unique name and a modern logo design. The name Aurorash combines Aurora (northern lights) and Rush (speed and momentum), creating a strong sense of innovation, movement, and energy.
Key Brand Name Features
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Unique Identity: A name with no direct competitors in the market.
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Memorable & Simple: Easy to pronounce and recall.
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Innovative Spirit: Aurora as a symbol of light and new beginnings.
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Energy & Speed: Rush conveys drive, motion, and forward progress.
Logo Design for Aurorash
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Inspired by dark mode aesthetics and vibrant RGB colors, reflecting the northern lights.
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Built around the Persian letter “A”, emphasizing cultural roots and distinctiveness.
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A balance of modern minimalism with creativity, energy, and growth.
Project Outcome
The final identity for Aurorash delivers a clear message of creativity, innovation, and progress. The chosen name and visual system establish a brand that feels both professional and memorable, designed to stand out in the digital era.